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First Years Planning

One advisor. Seventy households. The first years, every time.

First Years Planning is a fee-only planning practice in Philadelphia, founded in 2014 by Alex Morgan, CFP®.

A decision worth planning for

Make room for
a clear next move.

  1. 01Understand your choices
  2. 02Compare the tradeoffs
  3. 03Plan your next step
Alex Morgan, CFP®

Alex Morgan, CFP®

Founder, Financial Planner

Before the practice

Before she became an advisor, Alex spent twelve years in the benefits department of a large employer. The people who came to her desk were about to retire and had a pile of forms with deadlines on them: the pension election, the rollover, the health coverage decision. Most had never had anyone explain what the forms actually said. That is the work she does now, for about seventy households, one at a time.

We work with people in their first two years of retirement, most of them coming out of a large employer. We are paid only by our clients. We do planning first and investments second. And we keep the practice small on purpose: one office, one advisor, and a phone that gets answered.

How clients find us

Almost everyone who works with First Years Planning was introduced by a current client or by a CPA who already knows their situation. We do not advertise, we do not cold call, and we tried one seminar, once.

The podcast

The First Years is a short podcast about the decisions that arrive in the first years of retirement. Fifty-one episodes so far. It is the closest thing we have to a brochure. Listen.

Talk with Alex

Thirty minutes, by phone or in the office.

Contact Information

100 Sample Street, Philadelphia, PA 19103

About this site

First Years Planning is an illustrative practice created by AdvisorGenie to demonstrate its product. It is not a registered investment adviser and offers no services.